Pasta package

Trattoria is a pasta packaging redesign inspired by the warmth and charm of traditional Italian dining. I wanted the packaging to feel less like a typical supermarket product and more like an invitation to sit down at a small Italian trattoria and enjoy a comforting, homemade meal.

The visual direction draws inspiration from classic Italian table settings, using a checkered tablecloth pattern, playful typography, and warm colors to create a nostalgic yet contemporary identity. The packaging balances traditional Italian references with a fresh, approachable style, helping the product stand out on the shelf while communicating authenticity and the joy of sharing food around the table.

Unfolded die-line of the Trattoria pasta box showing all printed panels